Three Marketing Tips my Dog has Taught Me

Mattie, my Airedale, an adorable companion since she was 8 weeks old, has taught me many things.  Some of those lessons have been ones of much wisdom... ones that resonate with me and are the core of my daily marketing campaign.  I am driven to share them with you...

1) Be Consistent - Mattie is the same day in and day out.  She greets me at the door every time I come home as if I have been gone for days.  She is always excited to see me and always has one of her stuffed toys in her mouth to show me when I walk through the door.  Customers like to be treated the same way.  When they walk through the door of your store or make a comment on your Facebook page, make them the number one person at that very moment.  Show them what you have with enthusiasm and passion.  Give them something to be excited about.  Treat them the same every time...

2) Be Willing to Share - When Mattie and Whiskers (my cat) are fed in the morning, Whiskers always has to have a drink of Mattie's water.  Mattie doesn't seem to mind sharing.  She knows there will be plenty left and always gets a drink afterwards.  Sharing our lives with one another is what it's all about.  When we share things or ideas with each other it makes us all better at what we do.  Twitter has been a great tool for me on that subject.  I love the sharing of ideas for businesses on #marketermonday.  I have a few favorites that I follow and get ideas from.  Thank you for posting those great thoughts and ideas...

3) Rest - Mattie takes a nap in the afternoon.  I am not saying that we need to take a nap everyday but we should take a break from our business (busy-ness) and rest.  When we rest from pushing ourselves so hard, fresh ideas will emerge and our customers will thank us for it.  We will feel better about ourselves and will be able to remain that consistent person that everyone loves to see when they walk through your door.


Mattie has more to teach me...every day is an adventure

Follow Your Passion

Passaggio Wines

So Confused but Pressing On

Following Your Passion.... to me this also means trying to keep up with Social Media, new technology, new phones, new ideas, and the list goes on. We have come so far since the phone booth days, but boy have I got news for you...it's not easy!

Facebook, Twitter, Google+, Pinterest, Blogger, Wordpress, Website, Social Media Examiner, Stumble, Gmail, Email, Benchmark Newsletter, Wineclub, LinkedIn, Tumblr, YouTube, Schoolfeed....OMG!!!

OK...so what's a girl to do?  Calgon...take me away!!! - Take a deep breath...ok, better.  Anyone overwhelmed?  Now I have to decide which of these sites are best for me.

Looking for some feed back here - anyone....?

Cheers,

Passaggio Wines

Stepping into the Unknown

Lisa Manyon is one of my favorite #marketermonday twitter friends I love to follow. Her passion for creative marketing strategies caught my eye a couple of years ago and I have followed her ever since. She encouraged me to develop a marketing strategy of my own and has even done a little mentoring along the way. I am very grateful for all her support. Follow her on twitter @WriteOnCreative

Read about her passion...

Ask my family and friends and they’ll say I’ve always been a bit of a risk taker. It’s true that I dance to the beat of a different drum and I’m grateful for that.

I’ve never really felt like I cannot do anything (except maybe advanced math – hey, I’m a word gal – numbers not so much).

The biggest challenge for me has been figuring out what I really want to do and there have been plenty of twists and turns on the road to self-discovery.

One thing that has always been certain is my love of writing and my gift of helping others share their stories and message to be of service to more people. It’s been a passion for as long as I can remember. I am pretty sure it started with really bad poetry (as soon as I could write) and continued on when I co-created, wrote and produced the first school newspaper for my elementary school in 4th grade (on a mimeograph machine). I also remember sitting in front of our little black and white TV watching commercials (in-between cartoons and Captain Kangaroo, I am sure – we only had two channels back then) and thinking “I can do better than that”.

Throughout my life I’ve worked in advertising, marketing and non-profit positions (with the occasional restaurant or retail stint). I’ve worked for Job Training Partnership Act Programs, advertising agencies, radio stations and even a utility call center. Oh, and wineries, too (LOVED that almost as much as writing and firmly believe that wine is entrepreneurial fuel). Even though each experience was rewarding, it always felt like something was missing – and that something was following my own passion. In 2003 I took a huge leap of faith into the unknown and started WriteOnCreative.com. I have never once regretted my decision and my work continues to become more and more rewarding.

I truly believe the key to success is to believe in yourself, questioning any limitations people put on you and discovering your passion. Think about what brings you joy and how that can help others and when you have a dream, follow it. Break that dream into actionable steps and make it an achievable goal.

You can learn more about my journey here in my winning case study from the Hot Mommas 2011 competition. Enjoy and cheers to your success.


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Passaggio Wines